Consulting · Analytics · Software & AI
Technology with intent.
Nurel Technologies helps organizations get more from their time, their people and the customers they serve — through workforce consulting, productivity analytics, and the software we build around the way operations actually run.
Three pillars of performance
Workforce & Operations Consulting
Align your people, processes, and technology for peak performance.
Productivity & Analytics
Turn operational data into decisions that drive results.
Software & AI Solutions
Custom tools and intelligent systems built around your operations.
- 01Measure
- 02Analyze
- 03Improve
- 04Scale
The platforms we build
Who we are
Helping organizations make the best use of their time and people.
We bring hands-on experience leading large-scale global operations. We don't just provide recommendations — we work alongside your team to put them in place, using data, technology, and practical expertise.
Results-driven
Every engagement is tied to outcomes you can measure.
People-first
Better operations should make work better for the people doing it.
Practical expertise
Advice grounded in running real operations, not theory.
Continuous improvement
We build the habits and tools that keep performance rising.
What we do
Services built around your operations.
We combine real-world operational expertise with modern technology. Every engagement is practical, hands-on, and focused on measurable results.
- 01
Workforce & Operations Consulting
Align your people, processes, and technology for peak performance.
- Workforce management (WFM)
- Capacity planning & forecasting
- Scheduling optimization
- Real-time operations
- Process improvement
- Performance management
- 02
Productivity & Analytics
Turn operational data into decisions that drive results.
- Productivity measurement
- Workforce analytics
- Business intelligence dashboards
- Data visualization
- Operational reporting
- Performance insights
- 03
Software & AI Solutions
Custom tools and intelligent systems built around your operations.
- Custom business applications
- AI-powered insights
- Workflow automation
- Productivity tools
- Reporting platforms
- Operational intelligence
How we work
Measure. Analyze. Improve. Scale.
A simple framework behind every engagement, from the first conversation to lasting change.
- 01
Measure
Establish clear baselines for how time, people, and processes perform today.
- 02
Analyze
Uncover the root causes behind missed targets, wasted effort, and rising cost.
- 03
Improve
Implement practical solutions — process, people, and technology — with your team.
- 04
Scale
Embed the improvements across the organization so the gains last.
Our platforms · WFMPro
Plan, staff, and run your entire workforce on one platform.
The first of the two platforms we build. From interval-level demand forecasting to optimizer-built schedules, real-time intraday control, agent engagement, and BI-ready analytics — the complete workforce lifecycle for contact-centre and back-office operations.
- 01FoundationOrg hierarchy, employees, planning groups & queues, roles and access control.
- 02ForecastInterval demand prediction, accuracy tracking, shrinkage & events, intraday curves.
- 03PlanFTE targets, gap analysis, hiring and scenario comparison.
- 04ScheduleAuto-scheduling that respects every constraint, coverage, shift marketplace, events.
- 05OperateIntraday monitoring, live adherence, corrective actions and AI advisor suggestions.
- 06EngageMobile self-service, time off, performance coaching and gamification.
- 07AnalyzeReport builder, dashboards & KPIs, and BI delivery via OData and warehouse sync.
Multi-tenant & secure
Tenant isolation, role-based access and a full audit trail.
9 languages, RTL-ready
Including right-to-left Arabic.
Live connectors
Connects to the contact-centre and CRM platforms you already run.
Our platforms · CRMPro
The CRM that fills itself in.
The second. Sales, service and every customer conversation on one platform — modelled in metadata rather than configured by consultants, with AI that works inside your permissions instead of around them. In development now.
Phase 1 · in build
- Amount
- AED 1,240,000
- Stage
- Negotiation
- Owner
- Omar Rahman
- Close date
- 30 Sep
Captured automatically
- Email · revised rate card
- Meeting · quarterly review
- Call · 14 min, yesterday
Copilot
What happened with this account in the last 90 days?
Three meetings and a revised rate card. Legal raised an indemnity clause on 14 Aug; the close date has slipped once.
- OPP-1042
- Meeting · 14 Aug
- Email · pricing
Proposed update
Close date 30 Sep to 21 Oct · Next step: legal review
The copilot calls the platform as you — it cannot read a record or a field you cannot.
AI-native, not AI-added
Activities captured from email, calendar and calls. The copilot cites the records it used and proposes changes for a human to accept.
Omnichannel built in
Voice, web chat, WhatsApp, LINE, Zalo, Messenger, email, SMS and social through one interaction model and one routing engine.
Model your own business
Objects, fields, layouts and rules configured without code — previewed in a sandbox and rolled back if you change your mind.
Same family as WFMPro
A WFMPro connector feeds contact-centre forecasting, scheduling and adherence from the same interaction events. An add-on, never a dependency.
Integrations
Fits the stack you already run.
- Contact centre
- Salesforce Omni-ChannelAmazon ConnectAvaya
- Identity
- SCIM provisioning
- Data out
- OData feedWarehouse sync (e.g. Snowflake)REST APIsCalendar (ICS) feeds
- Notifications
- Slack
Security
Built for IT and security review.
Tenant isolation
Every record is scoped to its tenant, enforced at multiple layers.
Granular access
Role-based access with org-scoped permissions.
Full audit trail
Who changed what, and when.
Encrypted credentials
Connector credentials are encrypted at rest.
SCIM provisioning
Users are created and retired from your identity provider.
Not sure where to start?
Every engagement begins with a conversation. Tell us about your challenges and we'll help you find the right approach.